Somewhere along the way, shopping became all about efficiency. 

Search. Click. Add to cart. Done.

Find a worker? Huh, seriously? Just go ring yourself up and hope for the best.

And while there's certainly a time and place for that, we think something special gets lost when every shopping trip has a checklist and a timer and no one to guide you.

At Yellow & Co., we believe in the art of browsing. Why? Because it's fun. It's relaxing. It's a discovery.

Browsing is wandering through a shop simply because it looks pretty. It's picking something up because it makes you smile. It's discovering a gift you didn't know you were looking for—or finding the perfect little weird and silly something for your best friend and saying to yourself 'she TOTALLY needs this'.

Our shelves are filled with colorful treasures, thoughtful gifts, quirky finds, cozy books, playful accessories, and plenty of things that make people stop and say, "Wait...this is adorable."

Maybe you'll fall in love with a huggable plush. Maybe you'll discover a candle smells exactly like a perfect bakery morning.  Maybe you'll leave with the funniest birthday card you've ever seen or the perfect hostess gift for that BBQ next weekend.

We like to think there's something here for everyone—and usually something a little unexpected, too.

One of our favorite things about the shop is that you get to decide what kind of visit you want.

Need help finding a gift? We'd love to hear who you're shopping for and help you find something that feels just right. Ask us for recommendations, that's what we're here for!

Or maybe you're simply here to wander and be left alone. sip your coffee, listen to the music playing overhead, and slowly make your way through every corner of the shop without anyone interrupting your train of thought.

That's perfectly okay, too. We respect that.

We never want shopping to feel rushed or pressured. Want recommendations or just a quiet place to explore?-we're happy to meet you where you are.

We want you to feel the magic of finding the perfect thing you weren't even looking for.

The snarky mug that's somehow just right for your co worker.

The vintage inspired earrings that make an outfit more fun.

The hilarious sticker that instantly reminds you of your best friend.

The cuddly little buddy for your niece or nephew.

Next time you're in Mahomet, come spend a little time with us. (Or heck, come just for us! It's worth the drive, we promise. Just 10 miles outside of Champaign Urbana.)

Browse the shelves. Laugh at the silly stuff. Discover something beautiful. Take your time.

We think you'll leave with more than a shopping bag—you'll leave with a story.