The Secret to Giving Better Gifts? Start With Their Favorite Color.

One of the things I hear almost daily in the shop is:

"They're so hard to shop for, I have no idea what to buy them"

It's not that they don't love the person they're shopping for. It's that when someone asks, "What does your sister like?" or "What's your nephew into these days?" our brains suddenly go completely blank, suddenly overloaded with possibilities.

But here's a little trick I've shared with customers for years that almost always gets us headed in the right direction.

What's their favorite color?

Seriously. That's it.

You may not know what candle they burn, what books they read, or whether they've already bought themselves the trendy gadget everyone is talking about.

But chances are you know they always wear black. Or they're obsessed with sage green. Or their kitchen is full of bright reds. Or they've loved purple since they were six years old.

Color says a surprising amount about someone's style.

Think about your own home for a second. You probably have colors you naturally gravitate toward. When you're shopping, certain things catch your eye before you even realize why. It's because they fit your personal color story.

The same thing happens with gifts.

A blue coffee mug somehow feels more "them" than the exact same mug in orange.

A green tea towel is suddenly perfect because it matches their kitchen.

A mustard yellow notebook makes someone smile before they even open it.

Color creates an instant connection.

We Actually Notice Less Than We Think

One funny thing about owning a gift shop is realizing how little we sometimes notice about the people we know best.

I'll ask someone shopping for their mom:

"Does she like candles?"

"I don't know."

"What are her hobbies?"

"She doesn't have time?????"

"Does she wear jewelry?"

"I think her ears are pierced???."

Then I'll ask:

"What's her favorite color?"

"Oh! Blue. Definitely blue."

Now we have somewhere to start.

It's amazing how often that one answer unlocks the whole shopping experience.

 

So they love blue? We've got you!

Shopping for someone who always reaches for green? Start there.

Know someone whose entire personality is purple? We have ideas.

These aren't just matching products—they're inspiration. Sometimes seeing everything grouped together helps you spot the perfect gift you would have walked right past otherwise.

A Gift That Feels Personal Doesn't Have to Be Complicated

Sometimes the most meaningful gift is simply something that makes the recipient think:

"Oh...you remembered."

You remembered they love olive green.

You remembered they're quirky, like their favorite purple.

You remembered their favorite color has been pink since grade school.

Those little details make people feel seen, and remembered.

So the next time you're completely stumped on what to buy, don't overthink it-start with one simple question:

What's their favorite color?

You might be surprised how quickly the perfect gift finds you.